Graphic Design is the process of visual communication and problem-solving through the use of typography, photography and illustration. The field is considered a subset of visual communication and communication design, but sometimes the term “graphic design” is used synonymously. Graphic designers create and combine symbols, images and text to form visual representations of ideas and messages. They use typography, visual arts and page layout techniques to create visual compositions. Common uses of graphic design include corporate design (logos and branding), editorial design (magazines, newspapers and books), wayfinding or environmental design, advertising, web design, communication design, product packaging and signage.
So why graphic design matters?
Consider the information you need on your marketing materials
Make sure to consider all the information you need on your marketing materials before you start. This will affect how you need to design your business cards, pamphlets or any other marketing materials you want. The necessary information is the only aspect in the design that is required. This is why your design should really work with the information in mind.
Use the same design throughout
A great way for companies to increase their visual appeal is by using the same design throughout their company. Using the same background and colors on your website, brochures, business cards and flyers, just to name a few, helps create your brand. It helps consumers associate that look or color with your company. If they see something similar, they will automatically think of you. This can expand your brand in the mind of your customers.
Consumers like what appeals to them
Creating a visually appealing business card means, even if it is just sitting on a desk if someone sees it, they will want to read and see what it is. It is true of everyone. We like what appeals to us. Our curiosity will pull us into something if it seems interesting. This applies to all communications or marketing materials you give to customers. Try to use colors and shapes that are associated with your company and what you do, if you can. Try not to use colors that are too dark, since this might lead to a depressing mood. A graphic designer would be great to help you decide what colors are appealing to customers while still staying true to your brand.
Great design leads to a professional look
Customers want to work with experts and professionals. Increase your professionalism and expert status in the mind of a consumer with a professionally designed website. Add to this by streamlining that design across all your marketing communications. Make sure your company looks the same at your storefront, on your website, on your business cards, and on your marketing materials.
Why do you need graphic design? To expand your brand and increase your visual appeal to all your potential customers. Great graphic design principles can be used as its own marketing strategy.